This is an interview with blogger Vali Petcu, more known on the Romanian market as Zoso. In Romania, Zoso is considered one of the “A-list bloggers” and has been writing the most read blog for the last six years. New Media passionate, he has been involved in developing some of the early Romanian forums and websites. Although bloggers are frowned upon and are engaged in a constant fight with old-fashioned journalists, some are still very successful. Zoso is such an example and has agreed to share his blogging experience and opinion on several aspects regarding social media and advertising issues in Romania. Considering his tight schedule, this interview was taken via email.
The development of new communication means in recent years has turned into a genuine PR and advertising opportunity. The rise of the Internet together with the changes in the behavior of the media consumer triggered a special interest in improving the marketing techniques. Let’s briefly look into the importance of New Media in advertising, focusing on the campaign started for the HBO TV-series True Blood.