This is an interview with blogger Vali Petcu, more known on the Romanian market as Zoso. In Romania, Zoso is considered one of the “A-list bloggers” and has been writing the most read blog for the last six years. New Media passionate, he has been involved in developing some of the early Romanian forums and websites. Although bloggers are frowned upon and are engaged in a constant fight with old-fashioned journalists, some are still very successful. Zoso is such an example and has agreed to share his blogging experience and opinion on several aspects regarding social media and advertising issues in Romania. Considering his tight schedule, this interview was taken via email.